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arifa arifa
May 23, 2022
In General Discussion
The important thing is that all the narratives told by the brand make sense, according to the branding. The history of the brand, which Business Email List encompasses its personality, its values ​​and its purpose, becomes one of the pillars that support all its actions and strategies. How to put brand storytelling into practice? The creation of Business Email List brand storytelling is based on an in-depth analysis of the real history of the brand and the principles that guide its trajectory. Next, we will see what are the main points Business Email List that you must analyze to build the base of your narrations. Debbie Williams, in an article for the Content Marketing Institute , proposes six questions to find the core of brand storytelling . Are: 1. What is the Business Email List purpose of the brand? Why does your brand exist? This is the Business Email List key question of brand storytelling. We are still not asking exactly how it came about, but the purpose Business Email List that motivated its creation and that motivates its existence today. The purpose is the brand's reason for being, what makes you get up every day. It is related to the impact that the Business Email List brand wants to generate in the world and the causes that it defends. It is an aspiration and an inspiration. It should serve to improve people's lives. 2. What is the history of the brand? Now it is time to Business Email List analyze the real history of the brand. Where it appeared? How did it happen? What places did he go through? What are your main achievements? People like to know the history of the products Business Email List they consume or the brands they admire. So, try to pick up the notable facts and the most curious moments, which have the most potential to attract Business Email List attention, engage the public and stick in the memory.
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